10 STEPS To Successfully Start A Botox Business As A Nurse + Is It Worth It


Written By: Darby FaubionDarby Faubion RN, BSN, MBA

Darby Faubion is a nurse and allied health instructor with over 20 years of clinical experience. Darby lives in Louisiana and loves exploring the state’s rich culture and history. Darby has a passion for caring for veterans and a special interest in those affected by post-traumatic stress disorder. In her quest to make a difference for veterans, she founded a non-profit called “Operation Battle Buddy.” Read Full Bio »»
RN, BSN, MBA


If you are a registered nurse interested in starting a business with a good outlook and income potential, a Botox business is an excellent option. Perhaps you have thought of Botox as an option for your business but wonder how to start a Botox business as a nurse. In this article, I will share with you 10 steps to successfully start a Botox business as a nurse and tell you a few reasons why starting a Botox business is worth it.



Is it Worth it to Start a Botox Business as a Nurse?


As you weigh options for your career moving forward, it is natural to wonder if it is a good idea to start a Botox business as a nurse. The following are three reasons why I believe starting a Botox business is a lucrative business move for registered nurses.

REASON #1: There is a High Demand for Botox Services

Botox treatments are one of the top elective procedures among both men and women in the United States. According to a study by the Aesthetic Society, more than 3,470,000 Botox treatments were performed in the U.S. in 2021. The demand for services is one of the main reasons why starting a Botox business as a nurse is worth it.

REASON #2: Botox Businesses Are Highly Profitable

Depending on the supplier you use, you may buy a vial of Botox consisting of 100 units for $350 to $700. Many providers charge a 65% to 75% markup. The size of your business and the number of clients you serve will determine your total profit, but from these numbers, it is easy to see there is excellent income potential.

REASON #3: You Will Be Your Own Boss

Another one of the top reasons starting a Botox business as a nurse is worth it is you will be your own boss. Being your own boss means you can set business hours, decide the clientele you want to serve, and have a team to work with you on your terms.



How to Start a Botox Business as a Nurse?

(Below are the 10 steps to help you successfully start a Botox business as a nurse.)


STEP #1: Consider Your Previous Skills/Abilities

The first and most essential step in starting a Botox business as a nurse is to consider what skills or experience you currently have that could help you in owning this type of business. For example, you are a nurse. So, you know the importance of following the Scope of Practice and legal guidelines for nursing practice and understand how to promote safety and prevent infection. Do you have experience with any business management or finances? If so, these skills will come in handy when you start handling the financial side of your business.


STEP #2: Become Certified as a Botox Nurse

If you are serious about starting a Botox business as a nurse, a crucial step is to become certified in cosmetic injections or aesthetic nursing. Some nursing schools offer options to specialize in aesthetic nursing. If you go to a school that does not offer that specialization, you may need to seek certification after finishing your program. A few examples of places to earn Botox certification are the American Academy of Facial Esthetics and the National Laser Institute.


STEP #3: Begin Building Your Portfolio

Clients seeking Botox services want an experienced provider. One of the best things you can do for your clients and yourself is to train with an experienced provider. You may choose to work as an intern or take a job as an employee at a medical spa or facility that offers Botox services. As you gain work experience, you will build your portfolio, broaden your professional network, and expand your client base.


STEP #4: Research the Market

One of the first steps you should take before starting a Botox business as a nurse is to research the market. You need an understanding of current trends that drive the demand for the services you plan to provide. In researching the market, consider the wants and needs of your target clients. Knowing what your target audience wants will help you develop a business plan that has effective marketing strategies, which will allow you to get off to a good start.


STEP #5: Verify State Guidelines for Botox Businesses/Medical Spas

As you plan your business start-up, it is essential to verify state regulations regarding Botox businesses. Your state regulations determine who can start a Botox business as a nurse, the requirements for performing procedures, and other laws relevant to operating the business. Following legal guidelines in the preliminary stages of business set-up will help you get and stay on track, making it easier to operate a business that is within legal compliance.


STEP #6: Develop a Business Plan for Your Botox Business

Once you research and understand the legal guidelines for your Botox business, you can begin the next step, which is developing a business plan. Your business plan is a summary of your business goals, strategies, objectives, services, and your targeted clientele. Additionally, your business plan should cover information like your budget, estimated sales, and anticipated pricing.


STEP #7: Build Your Team

If you want a successful Botox business, you need a solid team. The number and variety of team members you need will depend on how many clients you hope to serve and whether you will offer any services in addition to Botox injections. Most people who start a Botox business as a nurse create a team of registered nurses, estheticians, and aesthetic nurses. If you plan to offer massage therapy or laser procedures, you may also need to hire massage therapists, laser technicians, or electrologists.


STEP #8: Invest In Quality Equipment and Tools

Your Botox business will not be complete until you have the right equipment and tools. Once you have established a business plan, found a setting to run your business, and formed a team, you need the tools to get your work done. A few examples of equipment and tools you will need include facial beds or chairs, injectable tools, magnifying lamps, and sterilizing equipment.


STEP #9: Start Advertising

Marketing and advertising help spread the word about your new Botox business. When you create your business plan, you should allot a budget for marketing and advertising as well as any promotions or incentives to create awareness and attract clients. In addition to utilizing local advertising, consider creating social media accounts for your business. Invite friends to share your pages. You can use simple strategies such as giveaways when your page reaches a certain number of likes or shares.


STEP #10: Ask Friends and Professional Peers to Refer Clients

One of the things I love about nursing is there are so many specialties. You and your professional peers can benefit from the diversity in your roles by referring clients to one another for services. For instance, if you know a good women’s health nurse practitioner, you would naturally want to send your friends to them for care. Your friends will also be excellent sources of referrals for your business, as well, but you must ask them.



My Final Thoughts


If you are a registered nurse interested in starting a Botox business, you know there is a lot to consider. You may have wondered, “Who can tell me how to start a Botox business as a nurse?” In this article, I answered that question by sharing 10 steps to successfully start a Botox business as a nurse with you. With excellent industry growth and income potential, this is an excellent time to begin your Botox nursing business!



Frequently Asked Questions Answered by Our Expert


1. Are Nurse Botox Businesses Profitable?

Like any nursing job, salaries for Botox nurses vary. However, when you start a Botox business as a nurse, you do have the potential to have a highly profitable business.


2. How Much Can I Make As A Nurse With A Botox Business?

According to ZipRecruiter, Botox nurse salaries average $36 per hour nationwide, with some nurses earning more than $66 per hour. By running a botox business depending on how well your business is doing you can earn way higher than this.


Darby Faubion, RN, BSN, MBA
Darby Faubion is a nurse and Allied Health educator with over twenty years of experience. She has assisted in developing curriculum for nursing programs and has instructed students at both community college and university levels. Because of her love of nursing education, Darby became a test-taking strategist and NCLEX prep coach and assists nursing graduates across the United States who are preparing to take the National Council Licensure Examination (NCLEX).